Wednesday, December 21, 2016

Utilizing Global Renewals

In addition to our regular renewal letters, we do an annual “Global Renewal.” This is simply a renewal offer that we send (usually in February) to all of our current subscribers – regardless of how many issues they have remaining – and we additionally mail to expirers one or two years out.

Our Global Renewals offer a premium such as a wall calendar (that we produce). In the letters, we are careful to let everyone know when their subscription ends and what their account number is so when they call in they have all the pertinent information.

Our Global Renewals are the most successful revenue-generating mailings that we do each year.

Here are a couple of things that we have tweaked over the past few years to generate extra income from the mailings:

1)      Our subscription software allows us to generate a subscriber’s personal link so they can access their account without typing anything in – just clicking on a “Click Here” button.

 2) We first send out emails with the Global offer a couple of weeks before our USPS mailing so mailing costs can be reduced.

3) Because subscribers with a few years left on their subscription may be hesitant to respond to the Global Renewal offer, we started offering the option to purchase just the calendar. As a result, not only have we sold hundreds of additional calendars as a stand-alone purchase, many people purchase extras for themselves.

4) We also have the printer put the subscriber’s name, account number and address in the tear-off form on the bottom of the page so the customer doesn’t have to rewrite this information. The printed piece is folded and the address shows through a #10 window envelope. This preprinted tear-off form saves a ton of time with data entry when it is mailed to us because the data entry people only have to type in the account number instead of all the subscriber details.

5) The last thing we realized is that our response is greater if the Global Renewals are mailed around the same time that an issue is mailed.


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  4. Global Renewals is a program that provides financial assistance to help people pay for their Global Entry or TSA PreCheck applications. The program is funded by the U.S. Department of Homeland Security and is administered by the Transportation Security Administration.To be eligible for Global Renewals, you must be a U.S. citizen or lawful permanent resident who is enrolled in the Global Entry or TSA PreCheck program. You must also have a valid passport and a credit or debit card.Global Renewals is a great way to help people afford the cost of Global Entry or TSA PreCheck. The program is easy to apply for and can provide significant financial assistance.
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  5. Global renewals also emphasize the importance of collaboration between sales, marketing, and customer success teams. This synergy ensures a unified approach to customer engagement throughout the lifecycle, from initial onboarding to ongoing support and eventual renewals. Cross-functional collaboration fosters a comprehensive understanding of client expectations, creating a seamless experience that reinforces trust and loyalty. In conclusion, the utilization of global renewals is not just a transactional process; it is a strategic imperative for businesses aspiring to thrive in an interconnected world. reckless driving in virginia By embracing a holistic, data-driven, and globally conscious approach, organizations can transform renewals into a catalyst for sustained success, forging enduring partnerships that stand the test of time.

  6. The prompt for a review comment is unclear. To provide a more effective response, provide more context, such as the review type, outcome of the contact and interview, specific aspects of the process, and purpose of the review comment. More details will make the comment more relevant and helpful.
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